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MBA

Overall Programme Design

The AIM two-year Master of Business Administration (MBA) programme is designed by an Academic Council, formed by the Government of Assam. The programme is affiliated to Assam Science and Technology University (ASTU) and approved by All India Council for Technical Education, AICTE a Statutory Body of the Government of India for approving such courses. The papers have been selected and de¬signed after taking help from leading management educators and practitioners.

Each academic year would be divided into three terms, each term being called a trimester. Thus there would be six trimesters in the entire programme of two years. Each of the 6 trimesters would be of about 13 weeks. The first year curriculum would be common to all the students. The second year would contain core papers and optional papers leading to dual specialization.

The core and optional courses are so designed that each term builds upon the courses taught in the previous term, as well as the field experience. Formal classroom ses¬sions would be supplemented by frequent guest lectures from visiting scholars, practitio¬ners, administrators and organisation leaders. In addition, the students would have to frequently carry out field studies that would involve outdoor works. It has to be borne in mind by the applicants that the two-year MBA programme would be very heavy and demanding in nature. Right from day one, the participants would be subjected to a heavy workload. Normally three or four sessions would be held in a day, but the participants would have to devote equal amount of time everyday for self-study. The Institute expects students to use its library resources effectively.

Therefore, it is imperative that those who are keen to join in the Assam Institute of Management are willing to work hard, are ready to make minor sacrifices and would devote most of their next two years to their studies and the various course requirements.

Salient Features of AIM MBA Programme

The AIM MBA Programme is one of the most unique and innovative programmes in the country. It has introduced courses and programmes which are now being emulated by many leading institutes of the country. The highlights are:

1.Trimester system of education:

AIM MBA programme follows the trimester system. Such a system makes it possible to broaden the course contents and introduce more innovative and contemporary courses.

2. Committed and dedicated band of full-time faculty:

AIM has a very versatile set of fulltime faculty members, with substantial organisational experi­ence. They get regular opportunities to develop and upgrade themselves, by presenting papers in National and International Seminars, through interactions with industry personnel and leaders and by attending faculty development programmes.

3.Strict adherence to a time-bound Academic Calendar:

At the begin­ning of each academic year, each student is given a printed academic calendar where the dates of End term tests, holidays and any other student related activities are clearly specified. Students are required to strictly adhere to the calendar and plan their own schedules accordingly. This ensures course completion in time and make the students disciplined & time bound.

4.Unfailing compliance to norms of the All India Council for Techni­cal Education (AICTE) and Assam Science and Technology University (ASTU):

AIM is very conscious about complying with the AICTE & ASTU norms, in terms of course content, contact sessions, programme structure and evaluation guidelines.

5.Compulsory and comprehensive computer education:

The institute has a fully functional Computer Laboratory with LAN, multimedia access with Language Lab. Computer literacy is a must in AIM. In addition, AIM is offering advanced programmes for interested students in Computer Based Man­agement. Students are allowed considerable freedom regarding access to the institutes’ computer facilities along with Wi-Fi facilities.

6.Strong inputs of case studies and other real life inputs:

In line with the trends in the premier management institutes of the world, and keeping the background of the students in mind, AIM ensures an adequate balance between cases, lectures, assignments, field studies and project works for its students.

7.Continuous stress on participants’ self-development and improvement of their communications abilities:

AIM believes that students of the NE require soft skills development so that they can compete with graduates of other leading management institutes. Accordingly, AIM spends considerable time and efforts in developing the communication and presentation skills of its students. The institute also takes help of external organizations in this regard. The students are required to organise events, attend mock interviews etc, so that their individual skills are developed. Written analysis and Communication (WAC) and Executive Effectiveness (EE) are two papers which are conducted round the year to emphasise on the skill requirements of the students.

8.Continuous evaluation and feedback:

In AIM, evaluation is done on a continuous basis. Apart from end-term examinations, the students are evaluated on the basis of their class performance, presentations, class assignments, quizes, projects etc. The students are given regular feed­back about their performances. Whenever required, necessary counsel­ing is also done.

9.Inclusion of human values and ethics, exposure to Yogasana:

AIM is one of the first institutes in India where values and ethics have been inte­grated to the learning process on a compulsory basis. The students are required to attend programmes on spirituality and Yoga conducted by Vivekananda Kendra, Guwahati. They also do compulsory social works among the socially deprived section of the society. Ethics and Non Corporate Management is a unique paper of the Institute.

10.State-of-the-Art syllabus, which is continuously upgraded:

The insti­tute constantly upgrades and modifies its syllabus. The institute interacts with leading management educators and industry leaders to find out industrial requirements and contemporary management trends. On the basis of information garnered, the institute revises its syllabus and teaching inputs to make its students “industry ready” by the time they graduate.

11. Regular interactions with industry through industrial visits, guest lectures etc:

To augment the learning process, the students are taken on industrial visits to local units, Numaligarh Refinery Ltd, along with out-side North East visit. at Goa and International visit at Malaysia where they interact with field personnel to get realistic input into corporate lives.

The institute also gets frequent guest speakers from industry, academia and bureaucracy to talk and interact with the students.

12.Heavy and continuous workloads with limited number of holidays:
The learning workload is very heavy and students have to come fully prepared to class. Students are expected to study at least four hours everyday. The institute has fewer holidays than others. Classes are often held on holidays.

13. Networking with institutions and organizations of repute on global basis:
The institute faculty maintains a regular network with their pears in the industry and academia. Currently a number of industry and academia interface is going on in the Institute. The ONGC Chair at AIM is quite vibrant and is only one of the few institutes of the country, ONGC Chair has been commissioned.

The Trimester-wise break-up of the papers

(Subject to Modification from time to time by Board of Studies, ASTU)

1st Year :  1st Trimester

Sl. No.

Papers

Credit

Marks

1

Management: Evolution, Principles & Relevance (MEPR)

3

100

2

Organisational Behaviour (OB)

3

100

3

Principles of Marketing (MM-1)

3

100

4

Financial Accounting (FA)

3

100

5

Quantitative Techniques in Management (QTM)

3

100

6

Managerial Economics (ME)

3

100

Total

18

600

 

1st Year :  2nd Trimester

Sl. No.

Papers

Credit

Marks

1

Operations Research (OR)

3

100

2

Marketing Management (MM-2)

3

100

3

Production and Operations Management-I  (POM-1)

3

100

4

Cost and Management Accounting (CMA)

3

100

5

Legal Aspects in Business (LAB)

3

100

6

Information Technology in Management (ITM)

3

100

Total

18

600

 

1st Year :  3rd Trimester

Sl. No.

Papers

Credit

Marks

1

Research Methodology  (RM)

3

100

2

Principles of Managerial Finance (PMF)

3

100

3

Production & Operations Management – II (POM-2)

3

100

4

Personnel Management & Industrial Relations (PMIR)

3

100

5

Management Information System (MIS)

3

100

6

Entrepreneurship & Non Corporate Management (ENCM)

3

100

7

Written Analysis and Communication (WAC)

3

100*

8

Year End Viva 

3

100

Total

24

800

*N.B. WAC classes will be held throughout the 1st year.

2nd Year :  4th Trimester

Sl. No.

Papers

Credit

Marks

1

Indian and Global Economy (IGE)

3

100

2

Innovation Management (IM)

3

100

3

Summer Internship Programme (SIP)

3

100

Specialisation Areas

 

 

4

Sales, Distribution and Retail  Management (SDRM)

3

100

5

Consumer Behaviour (CB)

3

100

6

Investment Management & Portfolio Analysis (IMPA)

3

100

7

Management of Banking &Financial Services (MBFS)

3

100

8

Talent Management (TM)

3

100

9

Industrial Jurisprudence & Grievance Resolution (IJGR)

3

100

10

Operation Strategy Planning & Control (OSPC)

3

100

11

Services Operations Management (SOM)                                     

3

100

Total

21

700

 

2nd Year:  5th Trimester

Sl. No.

Papers

Credit

Marks

1

Corporate Strategy & Planning (CSP)

3

100

2

International Business (IB)

3

100

Specialisation Areas

 

 

3

Emerging Areas of Marketing (EAM)

3

100

4

Marketing of Services (MS)

3

100

5

Business Taxation Laws & Practice (BTLP)

3

100

6

Capital Market & Security Analysis (CMSA)                                

3

100

7

Strategic Human Resource Management (SHRM)

3

100

8

Applied Human Resource Management (AHRM)

3

100

9

TQM & Six Sigma (TQMSS)                                 

3

100

10

Logistics & Supply Chain Management (LSCM)

3

100

Total

18

600

 

2nd Year:  6th Trimester

Sl. No.

Papers

Credit

Marks

1

Quality Management (QLM)

3

100

2

Resource, Environment and Energy Management (REEM)

3

100

3

Project Management (PM)

3

100

4

Rural development (RD)

3

100

5

Executive Effectiveness (EE)

3

100

Specialization Areas

 

 

6

 Integrated Marketing Communication (IMC)                                

3

100

7

Corporate Financial Strategy (CFS)

3

100

8

Organizational Transformation and Development (OTD)

3

100

9

TPM & Lean Manufacturing (TLM)

3

100

Total

21

700

 

1st year Total Credit – 60 and Total Marks – 2000;

2nd year Total Credit – 60 and Total Marks – 2000

Total Credit = 120 and Total Marks = 4000

Are you ready to take the next step toward your future career?

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